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The Procter & Gamble Company (P&G) manufactures the P&G Purifier of Water sachets (formerly branded as PUR™) in Singapore. This innovative product represents P&G’s commitment to humanitarian causes, specifically targeting the global challenge of unsafe drinking water.

The P&G Purifier of Water is a small but powerful sachet designed to treat 10 liters of contaminated water, transforming it into clean, drinkable water in about 30 minutes. Each sachet contains a powdered mixture developed through a collaboration with the U.S. Centers for Disease Control and Prevention (CDC), combining flocculants and disinfectants to remove dirt, parasites, and deadly pathogens from water.

This life-saving technology plays a central role in P&G’s flagship philanthropic initiative, Children’s Safe Drinking Water (CSDW), which began in 2004. Since its launch, the CSDW program has helped provide billions of liters of clean water to families in over 90 countries, often in partnership with NGOs, humanitarian organizations, and governments. The program targets vulnerable communities facing emergencies, natural disasters, or long-term water insecurity.

One of the most impactful features of the P&G Purifier of Water is its accessibility. It requires no electricity, no specialized equipment, and no ongoing maintenance. Households only need a few basic items to use the product effectively:

• Two clean buckets – one for mixing and one for collecting the purified water
• A stirring tool – such as a stick or spoon
• A cotton cloth – used for filtering out visible particles
• A knife or scissors – to open the sachet

By simplifying the purification process to rely solely on commonly available items, P&G has made this technology suitable for use in rural and low-resource settings around the world.

This small packet does more than clean water—it saves lives, empowers communities, and supports healthier futures. Access to clean water reduces the incidence of waterborne diseases like cholera, dysentery, and typhoid, especially among children, who are most vulnerable. It also means fewer missed school days, less time spent collecting water, and more opportunities for families to thrive.

Mission

To save lives and improve health by providing access to clean, safe drinking water to children and families in need through innovative, scalable, and sustainable solutions.

Vision

A world where every child and family—regardless of geography or circumstance—has access to clean drinking water, leading to healthier communities and brighter futures.

Core Values

• Human Impact First
  We prioritize the health, dignity, and safety of vulnerable populations, especially children, in everything we do.
• Innovation for Good
  We leverage science, research, and innovation to develop effective and practical solutions for water purification in low-resource environments.
• Accessibility and Simplicity
  Our solutions are designed to be easy to use and accessible to all, requiring minimal resources and no electricity or maintenance.
• Partnership and Collaboration
  We work hand-in-hand with NGOs, governments, and communities to maximize impact and reach those most in need.
• Sustainability and Resilience
  We are committed to long-term change by empowering local communities and supporting sustainable water, health, and hygiene practices.
• Integrity and Responsibility
  We uphold the highest ethical standards in our humanitarian efforts, ensuring transparency, accountability, and respect in all operations.